Small Business Trends News - November 27, 2012

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November 27, 2012 What Will Health Care Reform Really Mean to Small Business? One of the biggest unresolved issues hanging over small-business owners' heads for the past few years has been how President Obama's healthcare reform law will play out. Now that the Affordable Care Act is moving forward, small-business owners must begin to deal with the realities. How will the ACA really affect small business? eHealth's Fall 2012 Small Employer Benefits Survey has some insights into what reform means and what moves small-business owners might make as a result. What's New Ready To Launch A Business: Here’s What’s Next Small Business Editor - November 27, 2012 If you’ve already asked yourself the hard questions about starting a business and are ready to launch it, congratulations. There are just a few more steps you need to take… 5 Ways Negative Reviews Are Good For Business Lisa Barone - November 27, 2012 We talk a lot about online reviews. We talk about how important they are in influencing buying decisions, how SMBs need to respond to them, and how Google is starting… Host Pinterest Contests and Promotions With Pinfluencer Annie Pilon - November 26, 2012 Since Pinterest announced its new initiatives for business users recently, many small businesses have been thinking more about ways to use the site effectively. One of the tools available to… What Does Obama’s Re-Election Mean for Green Business? Kelly Spors - November 26, 2012 Many business owners heard little , if anything, from President Barack Obama and Republican challenger Mitt Romney during election season when it came to their stances on green issues such as clean energy,… 5 Landing Page Optimization Tools for Small Businesses Tom Demers - November 26, 2012 A lot of small to mid-sized businesses are realizing the value of optimizing their Websites for conversion, but many find the idea of where and how to start a bit… What the Smartest Voices Have to Say Sponsored By Kyle Porter of SalesLoft: Mining Relevant Information For Sales Reps Brent Leary - November 23, 2012 In today’s world, it’s easy to suffer from information overload and no one is immune to this, even in the world of sales. With so much information to be had… Blast From The Past: What Was Hot One Year Ago? Why We Are Afraid to Talk Pricing Susan Payton - December 01, 2011 When I heard Marcus Sheridan speak at BlogWorld, one thing that stood out was his statement, “Businesses are afraid to talk about pricing.” I realized he was completely… Featured Expert Each week we feature a Small Business Trends expert author. Join us as a guest author and maybe it can be you! Susan Payton Susan Payton is the President of Egg Marketing & Communications, an Internet marketing firm specializing in marketing copy, press releases, blog and article writing. She is also the blogger behind The Marketing Eggspert Blog. More	Find Us Online Hot on BizSugar 3 Ways Your Business Can Get Closer to Its Customers Build Innovation Into Your Team with New Technologies Does Your Marketing Tell A Story?
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