Remodelers Aim For Aging Boomers

You're receiving this newsletter because you've requested it from us. Having trouble reading this email? View it on your browser Or View mobile version. Not interested anymore? Unsubscribe. Share:             Small Business Jul 18, 2012 This Week's Top Story Housing Remodelers Aim for Aging Boomers Contractors are banking on baby boomers to retrofit their homes to accommodate their needs as they age More Top Stories Visa, MasterCard Swipe Fee Deal Keeps Status Quo It's an open question whether a lawsuit settlement over "swipe fees" will lead to new charges for consumers A Boot Camp for Veterans to Learn Business Basics Returning service members face high unemployment. The government thinks helping vets start their own businesses is part of the solution Marketing to the Rationally Irrational Pointing out how irrational consumers can be is in vogue. But recent studies point to how sensible those seemingly emotional decisions often are Using a Barter Exchange to Conserve Cash The head of a popular barter exchange explains the mechanics of the system that business owners use to sell excess goods and services The Education of Groupon CEO Andrew Mason Known for his goofball antics, Mason is trying for a second act as competition intensifies and the company's stock stays in the toilet Arram Sabeti's ZeroCater Feeds Other Startups Handling the billing, scheduling, and dietary restrictions on lunch orders for 220 Bay Area companies is just a start This newsletter is a FREE service provided by BusinessWeek.com. To sign up for other newsletters, cancel delivery, change delivery options or change your e-mail address, please go to our Newsletter Preferences page. If you need other assistance, please contact Customer Service or contact: Dustine Peterson Bloomberg Businessweek Customer Rights 2005 Lakewood Drive, Boone, IA 50036 dpeterson@cds-global.com To learn more about how BusinessWeek.com applies this policy, you can contact our Marketing Department. This week in Small Business Persuading homeowners to invest in remodeling to accommodate their needs as they age isn’t an easy sell. But a comprehensive housing study shows recovery in the remodeling market will be driven in part by contractors doing just that. Hear from businesses and industry watchers about the opportunity. Then get analysis on the recent lawsuit settlement over credit-card swipe fees. Learn how barter exchanges work and which companies can reap the most from them. Finally, catch advice on marketing to the rationally irrational. Enjoy. –Nick Leiber Advertisement Small Business Resources Blog: The New Entrepreneur Smart Answers for Entrepreneurs Starting a Business Small Business Financing Managing a Small Business Small Business Sales & Marketing Small Business Policy Special Reports on Small Business Advertisement Unsubscribe Manage Subscriptions Change your E-Mail Marketing Department Privacy Policy Terms of Use Copyright 2009-2012 by BLOOMBERG L.P. ALL RIGHTS RESERVED