Samsung's Smartphone Pitch Fuels Mobile-Ad Boom

You're receiving this newsletter because you've requested it from us. Having trouble reading this email? View it on your browser or View mobile version. Not interested anymore? Unsubscribe. Share:             CEO Guide to Technology Jul 3, 2012 This Week's Top Story CEO Guide to Mobile Advertising and Marketing Samsung's Smartphone Pitch Fuels Mobile-Ad Boom Notwithstanding space and placement issues, big companies are starting to spend on mobile advertising because it's inexpensive More Top Stories CEO Guide to Technology Coca-Cola Gives Facebook Global Reason for Boosting Mobile Ads Brands see Facebook mobile ads as a key way to reach emerging-market consumers CEO Guide to Technology Twitter Adds to Pressure on Facebook in Mobile Ads The micro-blogging site intends to lure dollars from Facebook, Google, and Apple by presenting Twitter's mobile advertising as sponsored content Social Media Misfires From McDonald's to Netflix, here's a look at some of the biggest social networking advertising missteps in recent memory One-Minute Advice: Mobile & Social Media Marketing Podcast: IBM's Jay Henderson on Mobile Marketing How can companies take advantage of the opportunity? This newsletter is a FREE service provided by BusinessWeek.com. To sign up for other newsletters, cancel delivery, change delivery options or change your e-mail address, please go to our Newsletter Preferences page. If you need other assistance, please contact Customer Service or contact: Dustine Peterson Bloomberg Businessweek Customer Rights 2005 Lakewood Drive, Boone, IA 50036 dpeterson@cds-global.com To learn more about how BusinessWeek.com applies this policy, you can contact our Marketing Department. This week in CEO Guide to Technology CEO Guide to Mobile Advertising and Marketing Learn how companies including Coca-Cola, Unilever, and American Express are trying to reach customers on smartphones in an advertising market set to quintuple to $18.3 billion by 2015. Their strategy could spell profits for mobile ad players like Facebook, Google, and Twitter. Unsubscribe Manage Subscriptions Change your E-Mail Marketing Department Privacy Policy Terms of Use Copyright 2009-2012 by BLOOMBERG L.P. ALL RIGHTS RESERVED