| This Week's Top Story |  | | Rotman's "video essay" forces applicants to think on their feet and gives the school a truer sense of who they are | | More Top Stories | | | The MBA has been transformed from a generalist degree to one with countless concentrations, but the future of specialization may lie elsewhere | | | Sentence-correction problems conspire to waste test-takers' time. Concentrate on the differences among the answer choices to tackle these questions efficiently | | | MBA Journal: Introduction "I was focused on U.S. institutions until a friend (who was already in business school) lectured me to expand my horizons and look into Saïd" | | | Applying to B-school in Round 1 offers certain advantages, not least the ability to make an informed decision on Round 2 | | | Finding A Job A love for hospitality and education led this Schulich MBA to the top at Four Seasons | | | An INSEAD alum cuts jobs, a Fuqua grad issues an apology, and a legendary Harvard MBA who led J&J through a crisis passes on | | | MBA Journal: Introduction "Retail has been a fantastic pre-MBA industry, because I know I am entering business school with a strong knack for understanding and pleasing the customer" | | | When too many applicants enrolled, MIT's Sloan School offered cash to those willing to defer for one year. Share your thoughts about Sloan's strategy on the Business School Forums | | | B-School Life For Kellogg MBA students on the Evanston campus, the Jacobs Center is where the magic happens | | | ESADE welcomes new faculty, Stern makes an investment in business analytics, and Harvard celebrates 50 years of women MBAs | | | Check out our video blog for tips and expert advice on choosing the right B-school and making the most of your time there | | | Connect with fellow students and recent alumni of the MBA program you're about to start, and start networking before you arrive on campus | | | This newsletter is a FREE service provided by BusinessWeek.com. To sign up for other newsletters, cancel delivery, change delivery options or change your e-mail address, please go to our Newsletter Preferences page. If you need other assistance, please contact Customer Service or contact: Dustine Peterson
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To learn more about how BusinessWeek.com applies this policy, you can contact our Marketing Department. | | This week in MBA Express | | Dear Reader: With this year's admissions cycle, the Rotman School introduced a little something into the MBA application process that's been missing for a long, long time: surprise. Instead of having months to mull over their application essays-or worse, to have them thoroughly massaged (or written) by admissions consultants-applicants to Rotman get just 30 seconds to think about the essay question, and 90 seconds to answer it.on video. As Francesca Di Meglio reports, it's all designed to give Rotman a more authentic view of the candidate. For applicants, I suspect the very thought of it will give them night sweats. It's about time. Traditional essays, even if they're written by the candidates themselves, reveal very little. Applicants regurgitate what they think the admissions committee wants to hear. But a pop quiz of the sort that Rotman's trying out speaks volumes. Can she think on her feet? How are his English skills? Is she a nervous wreck, or does she have grace under pressure? Most schools just don't know, or they won't find out until the interview, and then for only the small percentage of applicants called in for one. Rotman will know from the get-go, and will be able to make more informed decisions about the entire applicant pool as a result. Rotman won't be the last business school to try something like this-the influence of admissions consultants is growing, and the stakes are simply too high. So if you're contemplating B-school a few years down the road, by all means polish your résumé and take your GMATs. But don't forget what may be an equally important part of your application: getting ready for your close-up. Louis Lavelle, Business Schools Editor, Bloomberg Businessweek | | Louis Lavelle |  | | Advertisement  | Business School Resources | Advertisement  | |
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