| This Week's Top Story |  | | Marketing professors at top business schools are, with few exceptions, Twitter-averse | | More Top Stories | | | A new three-continent undergraduate business degree at Marshall promises to be a game-changer for management education | | | Career fairs can offer a treasure trove of opportunities for first-year and second-year MBAs alike-but if you're new to the game, preparation is key | | | Favorite Professors Students rave about the real-world classroom examples and personal relationship they share with this Tepper management professor | | | Even the GMAT's seemingly impossible math questions can be answered with just a few key fundamentals | | | MBA Journal: Introduction "I'm glad that the Mendoza College of Business has a strong focus on ethics because I wanted a school that would give me the tools I needed to make the right decision" | | | Networking, internships, and on-campus recruiting are the traditional methods used in the MBA job hunt. What about business plan competitions? | | | Meg Whitman issues a grim forecast for HP, and Ellen Pao, who accused Kleiner Perkins of sex discrimination, says she's been fired | | | A Harvard Business School professor nets a Nobel Prize and the University of Texas brings back a real estate program, nearly two decades after it was last offered | | | European B-schools lose their luster, an Indian MBA program takes a top ranking, and Harvard MBAs flash a stock market sell signal | | | Check out our video blog for tips and expert advice on choosing the right B-school and making the most of your time there | | | Connect with fellow students and recent alumni of the MBA program you're about to start, and start networking before you arrive on campus | | | This newsletter is a FREE service provided by BusinessWeek.com. To sign up for other newsletters, cancel delivery, change delivery options or change your e-mail address, please go to our Newsletter Settings page. If you need other assistance, please contact Customer Service The Businessweek.com Privacy Policy can be found here. Our Terms of Service can be found here. | | This week in MBA Express | | Dear Reader: What responsibility do business school faculty have to immerse themselves in the phenomenon they teach? Judging from some new research conducted by 2012 Fuqua grad Jeremy Edmunds, and reported by Francesca Di Meglio, their answer would be not much at all. Edmunds looked at the Twitter activity of tenure-track marketing faculty at top business schools and found that only 16 percent had ever tweeted. Even more amazing, only three faculty members accounted for nearly 95 percent of all the faculty tweeting. It's as if faculty who teach information technology had never used a computer, or engineering faculty never picked up a slide rule. That so many marketing faculty can be personally unfamiliar with Twitter is deeply troubling, and suggests a faculty completely out of touch with at least some aspects of the modern world-the very world their students will inherit. Can you teach about social media, and teach it well, if your only experience of it is from the pages of a textbook? Yes, but they will be lessons uninformed by personal experience, something business schools as a rule rightly consider a critical part of the MBA curriculum-it's why they hire adjuncts with one foot still firmly planted in the business world. When Jack Welch made his Twitter gaffe on Oct. 5-suggesting the Obama administration manipulated employment data to deflect attention from the president's poor debate performance-it might, in the right hands, have made an interesting "teachable moment." But judging from Edmunds' research I suspect for many MBAs sitting in social media classes it was something else entirely: an opportunity lost. Louis Lavelle, Business Schools Editor, Bloomberg Businessweek | | Louis Lavelle |  | | Advertisement  | Business School Resources | Advertisement  | |
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