Wednesday, September 19, 2012

Asia--Not the U.S.--Leads a Surge in Global MBA Applications

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MBA Express

Sep 19, 2012

This Week's Top Story

This Week's Top Story - Asia-Not the U.S.-Leads a Surge in Global MBA Applications

Asia-Not the U.S.-Leads a Surge in Global MBA Applications

Applications to full-time U.S. MBA programs may be down, but Asian B-schools, specialized business degrees, and online programs all report big increases

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This week in MBA Express

Dear Reader:

To absolutely no one's surprise, the Graduate Management Admission Council this week announced that applications decreased at 62 percent of full-time, two-year MBA programs in the U.S. What was interesting about the announcement was the extent to which applications surged more or less everywhere else. As Alison Damast reports, applicants flooded Asian business schools, specialized masters degrees, and online programs.

So it's not that people aren't buying what B-schools are selling, but buying patterns are definitely shifting in a low-cost direction. It may be an oversimplification to view this as a backlash against the high cost of the traditional two-year degree, but it would be a mistake to dismiss the idea completely. Business school students these days want their MBAs right after college, without interrupting their careers, and at a price that won't leave them buried in debt. Bob Dylan was right: the times they are a'changing. Business schools have two choices: they can get on board and launch programs that meet those needs, or they can pay the price.

Louis Lavelle, Business Schools Editor, Bloomberg Businessweek

Louis Lavelle

Louis Lavelle
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