Wednesday, September 5, 2012

Columbia, NYU MBA Applications Plummet

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MBA Express

Sep 5, 2012

This Week's Top Story

This Week's Top Story - Columbia, NYU MBA Applications Plummet

Columbia, NYU MBA Applications Plummet

With big banks slashing head count and pay, two MBA programs with reputations as talent pipelines to Wall Street are reporting double-digit declines in applications

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This week in MBA Express

Dear Reader:

When Wall Street is booming, so too are MBA programs like those at Columbia and New York University that send busloads of graduates off to the financial district after graduation. But when Wall Street is hurting, look out. As we reported this week, both New York schools have had double-digit declines in MBA applications this year, even as schools less exposed to the fluctuations of finance have weathered the storm with virtually no change at all.

What's it all mean? Well, rule number one is that much (perhaps most) of the value of an MBA is tied up in the job that awaits you at the end. If the job suddenly becomes less lucrative, or less of a sure thing, the MBA's value takes a hit, and the market responds. Rule number two, as Henry Blake from M*A*S*H once memorably said in a much grimmer context, you can't change rule number one. What that means for B-school programs is diversify, diversify, diversify. Don't send all your graduates off to banking jobs; send them to marketing and HR jobs, companies that make consumer staples, big companies and small, employers that hire in good times and bad.

Those jobs may not be as lucrative for graduates, individually they may not hire as many MBAs, and they may suffer cyclical downswings of their own. But none of them is a ticking time bomb, either.

Louis Lavelle, Business Schools Editor, Bloomberg Businessweek

Louis Lavelle

Louis Lavelle
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