Hi, folks...
Well, the verdict is in: The new product rocks. At least for
the folks who've gotten it so far. ;)
http://talkbiz.com/profitplan/?e=1
If you haven't got a copy yet, trust me: This is one to have.
I call it the "Profit Plan System," but that's sort of a
placeholder name. It fits, but it doesn't begin to tell the
story.
....
The feedback is consistently positive, but for all sorts of
different reasons.
Some folks are excited about the listbuilding aspect, which
isn't surprising. There's a ton of that in here, including 162
ways to get subscribers and affiliates, build your network, and
generally increase your reach within your market.
Some people are excited about the launch process. Others love
the way it helps them get things clear in their minds. A few
have remarked about finding options they'd never considered.
One fellow told me he'd have paid twice the price just to get
one of the unadvertised bonuses. And the list goes on.
The two themes that kept coming up were also interesting. The
first is the usefulness of the thing. That's not surprising, as
it was built to be flexible and reasonably comprehensive, while
letting people trim it down to fit their exact situation.
The second was ... different. This is where the marketing
lessons come in for this email...
Nearly everyone who commented was surprised by the product.
It's not a course, although there are a couple included. It's
not a listbuilding product, despite the rather extensive
information and training on that subject. It's not a static
checklist, despite the large array of tips and ideas in the
mindmap.
It's a sort of reverse creation. Most maps are made based on
existing territory. This one is set up to let you create the
map, from the 30,000 foot view, and then turn the terrain it
describes into reality.
The specific tips and techniques are useful in their own
right, mind you. If you want to build a list or Facebook group
or whatever, this can be a huge help. But that's just the
example I used to illustrate the important part of the thing.
The ability to put everything in one place, and be able to zoom
in and out on the details. To look at the overall plan and
structure for your business, or to zero in on the specific
tasks and tactics that make up each small part.
That's what surprised people.
Everything the description promises is in there, but the
biggest component was still unexpected.
People love a pleasant surprise. Try to build one into your
next product.
....
The second lesson isn't any more revolutionary, but it's one
that can make a difference.
Despite the profit potential in the reports and guides, the
most commonly mentioned part is the mindmap. Once people
started digging into it, they got excited. It connects the
steps to your own experience.
When you do that, things change.
Using the mindmap is unlike just looking at one that's been
saved as a PDF. Those can be very useful, but they lack the
impact of a tool you can adapt and make your own.
Find a way to let your customers make your product their own.
Watch how much more they get out of it, and how excited they
are when they see the results.
That's a great feeling, for both of you.
....
Here's the third lesson: Pay attention to your feedback. Not
just the critiques, but also the emotional content. That will
tell you if you're connecting with your customers, and that
is everything in a "cold" medium like the Internet.
When people are excited, you've done something right.
Not to mention the improvements you can make to your products
from it. I've already added one module to the product that's
not mentioned in the description, based on a suggestion from
a customer. And I'm working on another.
Two simple ideas that really add a lot to the value you get
from it. That kind of feedback is priceless.
....
Seriously. Check this thing out.
http://talkbiz.com/profitplan/?e=1
Oh... and to answer the most commonly asked question... No.
This is not just an updated version of my earlier product,
called "The Map." This is a whole new thing. It includes some
parts from other products, yes, but the core elements are new.
And this is the first time I've let my (nearly complete) list
of 162 ways to get subscribers out into the wild. ;)
Enjoy!
Paul
-----===(*)===-----
Tell your friends about it. Send them to...
http://www.talkbiz.com/profitplan/
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