Wednesday, September 12, 2012

Martha Stewart's Big Move From TV Star to Web Stalwart

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Technology Insider

Sep 11, 2012

This Week's Top Story

This Week's Top Story - Martha Stewart's Big Move From TV Star to Web Stalwart

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Martha Stewart's Big Move From TV Star to Web Stalwart

Martha isn't the same ubiquitous TV presence but her company is rapidly retooling as a Web enterprise

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This week in Technology Insider

Welcome to the Tech Insider. This week, Diane Brady examines Martha Stewart’s move from TV queen to Web superstar. While Hallmark Channel canceled her TV show, and the September issue of Martha Stewart Living magazine has almost 40 percent fewer ad pages than last year, America's most famous homemaker is forging deals that suggest her brand is far from dead. In fact, she's laying the foundation for a company that could finally become a global growth story. We also have stories on Apple, Amazon.com, and Chinese iPhone 5 knockoffs. Enjoy!

Olga Kharif

Olga Kharif
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