As Applications Flag, U.S. B-Schools Hit the Road

You're receiving this newsletter because you've requested it from us. Having trouble reading this email? View it on your browser or View mobile version. Not interested anymore? Unsubscribe. Share:             MBA Express Aug 8, 2012 This Week's Top Story As Applications Flag, U.S. B-Schools Hit the Road The number of domestic GMAT test-takers is down, as are applications to top schools. Is the great B-school rush over? More Top Stories Customer Service Gets the B-School Treatment As technology has made it easier for customers to air their gripes, interest in customer service is growing among B-school students Authenticity: A Key to Management Education Business education needs to be something more than a purely academic exercise. It has to be deeply enmeshed in the practice of management B-Schools Jump on the Online MBA Bandwagon With applications to U.S. MBA programs waning, some mid-tier B-schools are launching online MBAs to pick up the slack The Wealth Effect and College Choice When parents feel flush, their kids make educational choices that bode well for long-term earning potential, a new study shows A Day In The Life A Day In The Life: Assistant Brand Manager A typical day at P&G includes meetings, meetings, a mental break, and more meetings for this Emory MBA grad Favorite Professors Favorite Professors: Tulane's Michael Hogg Field trips to trial court or to Home Depot are not unusual classroom activities for this 'unorthodox' business law professor Passport to an MBA: IE Business School Two U.S. students getting their MBAs at Spain's IE Business School discuss the value of management education for devotees of the liberal arts Cleaning Up Your Social Media Presence Social media can be a double-edged sword for MBA job-seekers, making it easy for recruiters to learn more about you than you ever intended B-School News Roundup Cal State starts an MBA program in Singapore, LBS alumni carry a torch, and China opens a back door to U.S. B-schools MBA Alumni in the News: Aug. 2 A pair of MBA CEOs slash I-banking jobs at Deutsche Bank, Electronic Arts hires a CFO, and Pimco's Bill Gross gets paid $200 million B-School Highlights: Aug. 3 Case Western gets a new B-school dean, Columbia opens a business lab, and Rotman recruits Spike Lee-but not the one you're thinking of GMAT Tip: When Shortcuts Don't Work Memorizing math rules to help you through the test is important, but so is knowing when to set them aside B-School Twitter Roundup Business students head to campus for orientation, polish their English skills, and take home Olympic gold ForumWatch: Is the MBA Still for Career Changers? Can B-school help a 36-year-old librarian and mother of two change careers? Give us your two cents at the Bloomberg Businessweek Business School Forums B-School Photo of the Week: Oxford's Saïd Since 2001, Oxford's Saïd Business School has occupied a building that combines three millennia of academic tradition Business School Forum Connect with fellow students and recent alumni of the MBA program you're about to start, and start networking before you arrive on campus Blog: Business School, Explained Check out our video blog for tips and expert advice on choosing the right B-school and making the most of your time there This newsletter is a FREE service provided by BusinessWeek.com. To sign up for other newsletters, cancel delivery, change delivery options or change your e-mail address, please go to our Newsletter Preferences page. If you need other assistance, please contact Customer Service or contact: Dustine Peterson Bloomberg Businessweek Customer Rights 2005 Lakewood Drive, Boone, IA 50036 dpeterson@cds-global.com To learn more about how BusinessWeek.com applies this policy, you can contact our Marketing Department. This week in MBA Express Dear Reader: I suppose we should be glad that U.S. GMAT testing volume (and by implication business school applications) is trending downward. After all, if conventional wisdom holds true, it suggests an abiding faith in the economic recovery among young professionals, who in years past have shown a reluctance to apply to B-school when the economy is strong, or at least moving in that direction. Still, it doesn't make things any easier for schools. As Alison Damast reports, many are now scrambling for applicants, if for no other reason than it helps maintain their selectivity. It's a Catch 22: one of the best ways to consistently attract applicants is to consistently reject them. Louis Lavelle, Business Schools Editor, Bloomberg Businessweek Louis Lavelle Advertisement Business School Resources Business Schools Rankings and Profiles Tool: Compare Businesss Schools Business Schools Calendar Blog: Getting In Advertisement Unsubscribe Manage Subscriptions Change your E-Mail Marketing Department Privacy Policy Terms of Use Copyright 2009-2012 by BLOOMBERG L.P. ALL RIGHTS RESERVED