Wednesday, August 15, 2012

Sales Hits the Big Time at B-Schools

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MBA Express

Aug 15, 2012

This Week's Top Story

This Week's Top Story - Sales Hits the Big Time at B-Schools

Sales Hits the Big Time at B-Schools

Finance has long reigned supreme in business school, but sales is starting to gain ground

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This week in MBA Express

Dear Reader:

Relatively few people go to business school in the hope of landing a sales job. If anything many of the folks who seek their MBAs or undergraduate business degrees do so to escape sales jobs. But as Alison Damast reports, that's starting to change. The number of schools offering a major or minor in sales has more than tripled since 2007, and interest in them is growing, even at a few MBA programs.

To be sure, the changes are taking place mainly at second- and third-tier schools, where graduates may not have the same breadth of opportunity as those from Harvard, Wharton, and Stanford. But they may be on to something. When it comes right down to it, business-all business-is fundamentally about selling stuff, whether it's product or service, or a new business idea. Knowing how to manage an enterprise is important, but if you can't sell, you won't have an enterprise to manage, at least not for long.

Louis Lavelle, Business Schools Editor, Bloomberg Businessweek

Louis Lavelle

Louis Lavelle
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